Impulse Social Enterprises works closely with artisans from several tribes in Northeast India, to not just provide them with safe and sustainable livelihood options in their own homes, we help them preserve their inherited traditional tribal art and crafts. Products produced by artisans of the tribes listed below, are sold to national and global customers, under the Impulse Empower brand.

The Assamese people are a broad, inter-racial group of Mongolian, Indo-Burmese, Indo-Iranian and Aryan origin. While the majority of people living in Assam are called Assamese, there has been a confluence of different cultures and people, through immigration, at different times. So, while, not everyone is considered indigenous, they belong to the same place and eat the same food. The Assamese are traditionally hospitable in nature and a large part of its population is agrarian. Read more here

The Bhoi are a sub-group among the Khasis. Bhois are the natives of the Ri-Bhoi district of Meghalaya and the earliest settlers in the northern lowlands. The Bhoi Khasi is a Scheduled Tribe under the generic name Khasi.
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The Mizo people are the inhabitants of Mizoram. Mizos are an ethnic group mostly seen in their bright and colourful traditional clothes and speak their own Mizo dialect. The Mizos are said to have migrated from Shinlung or Chhinlungsan located on the banks of the river Yalung in China. Read more here

The Mishing (often spelt as Mising) are the second largest tribal group in North-East India. They are known to be laid-back, simple-living people, hospitable and very fond of festivals. Therefore, it is hard to believe the legends that allude to a very violent Mishing past. Read more here

The Karbi people constitute the third largest tribal community in Assam, residing especially in the hill areas. Apart from Assam, they are also recognised as Scheduled Tribes in Meghalaya, Mizoram, and Nagaland. They are known for their folk-tales and their love for dance and music. Read more here

The Idu-Mishmi are one of the major tribes inhabiting the north-eastern side of central Arunachal Pradesh. They live mainly in the Lower Dibang Valley and are believed to be the first to migrate into the Northeast from Burma. They are known for their sober nature, and for taking distinctive pride and honour in their deep-rooted values. Idu-Mishmis stand out due to their typical hairstyles and artistic patterns on their clothes. Linguistically, they fall under the Tibeto-Burman group. Read more here